Raffi Ohanian · Long Island, NY

Marketing that pulls. Systems that scale.

Founder, operator, and the person who actually builds the thing. Scroll, and get to know me, my companies and what I do. Then let's find the right time to talk.

Book time with Raffi →Start the story ↓
Founder, Max Pull MarketingCo-founder, TradeScale VenturesCo-founder, Catalyst Digital
Raffi Ohanian
RAFFI OHANIANFounder & operator

I'm Raffi Ohanian. I build the websites, search presence, ad engines and follow up that make local businesses the obvious choice. Three companies, one rule: marketing has to produce booked work.

With my Yaya, a survivor of the Armenian Genocide.With my Yaya, a survivor of the Armenian Genocide.
Raffi Ohanian, founder.Raffi Ohanian, founder.
In the crawlspace with a contractor crew.In the crawlspace with a contractor crew.
MAX PULL MARKETING
Founder
  • Magnet Reach · local SEO
  • Magnet Site
  • Magnet Content
  • Magnet Suite CRM
  • Paid media
Visit Max Pull →
TRADESCALE VENTURES
Co-founder
  • Core 10 system
  • TradePulse CRM
  • Estimate to close
  • Owner reporting
Visit TradeScale →
Catalyst Digital
Co-founder
  • Exclusive territories
  • Pay per billable lead
  • No ad spend
  • Lead dispute portal
Visit Catalyst →
Long Island, NY.Long Island, NY.
Roots

Armenian roots. Long Island built.

My Yaya survived the Armenian Genocide and still built a family and a full table. Hard work, hospitality and loyalty are not talking points in my family. They are how we live, and how I run my companies.

The turn

Fourteen years in healthcare. Then growth.

Healthcare taught me systems, process and how to earn trust with people who are nervous about spending money. I took all of that into building growth engines for local businesses.

How I work

Operator, not theorist.

Every system I sell runs on my own companies and on a working contracting business first. If it does not work for me, I do not sell it to you.

The agency

Max Pull Marketing.

My agency. Local service businesses, medical practices, non-profits, franchises and multi-location brands, built from Magnets that work together on our Magnet Suite CRM.

Built for the trades

TradeScale Ventures.

A growth and operations system for contractors, built with my partner and proven at a working design-build firm. TradePulse tightens the path from first call to booked job.

Performance leads

Catalyst Digital.

We build and rank local service sites, then hand the calls to one contractor per territory. No ad spend, no shared leads. You pay for billable calls.

Community

Rooted on the Island.

The best work I have ever gotten came from a handshake, not an ad. I am an active member of BNI Coastal Connections in East Islip and I sponsor local youth sports.

Your turn

So, what are you building?

Whether you need a partner, a system or a straight answer, the next step is a conversation. Pick the one that fits and grab a time.

Watch

Hear it from me.

How TradeScale started, and a few straight answers from our Growth Table podcast on conversion, organic growth and what your marketing dollars should be doing.

Why TradeScale exists. From 14 years in healthcare to building growth systems for the trades.

The Growth Table

TradeScale podcast
Conversion
Organic first
Real results
What I bring

Strategy, build and execution under one roof.

01

Search & local

Rank where buyers look. Google Business Profiles, local SEO, map pack visibility and content that keeps working after the ad spend stops.

02

Paid media

Google, Meta and YouTube campaigns built around booked appointments, not clicks. Ad spend is never marked up.

03

CRM & automation

Every lead captured, answered in seconds and tracked all the way to revenue, with attribution an owner can actually read.

04

AI operations

I run an AI forward agency. Research, reporting, content and follow up move in hours, and a person still signs off on everything a client sees.

Advisory

For owners who want a partner, not a vendor.

Beyond the agencies, I work directly with a small number of owners, operators and experts. Think fractional CMO who also knows how to build the thing.

Strategy

Growth roadmap

Where your leads really come from, what is leaking, and the order to fix it in. A plan your team can run.

Leadership

Fractional CMO

A senior marketing lead in your weekly rhythm: vendors, budgets, reporting and the calls that move revenue.

Productize

Expertise into a lead engine

Turn what you know into a free offer, a follow up system and a booked calendar. Built in your brand, run for you.

Client results

What it looks like when it works.

The right conversation

Which one is you?

Tap the one that fits. It takes you straight to my calendar with the right call picked.

Strategy call

I run a local business, practice or franchise

30 minutes on video. We look at where your leads come from and what to fix first.

Pick a time →Contractor call

I'm a contractor or home service pro

TradeScale and Catalyst territory. Systems, booked jobs, exclusive leads.

Pick a time →Quick phone call

I just have a quick question

I call you. Straight answers, no pitch.

Pick a time →BNI 1-to-1

I'm a BNI member

Our 1-to-1 flow, with a little prep so we both get referrals out of it.

Pick a time →
Let's talk

Book time with Raffi.

Pick a time that works for you. We will look at where you are, what is working, and what is actually worth doing next. No pressure, no jargon.

  • 1Pick video, phone or a BNI 1-to-1, then tap a time.
  • 2Add your name, email and mobile. That is it.
  • 3Leave with a clear next step, whether we work together or not.
Rather talk now? (631) 250-5163Email raffi@maxpullmarketing.com
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